020 3092 5226

 020 3092 5226

 
 
 
 
 
 
 
 
 
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 L3 DIGITAL 

 MARKETING 

     BE INSPIRED 

 
 
 
 
 
 
 
surface-8HPLpr3hebU-unsplash.jpg

 L3 DIGITAL 

 MARKETING 

BE INSPIRED 

 
 
 
 
 
surface-8HPLpr3hebU-unsplash.jpg

 L3 DIGITAL 

 MARKETING 

BE INSPIRED 

 

 CITY & GUILDS LEVEL 3 DIPLOMA IN DIGITAL MARKETING   (7513-30) 

 CITY & GUILDS LEVEL 3 DIPLOMA IN DIGITAL MARKETING (7513-30) 

WHO ARE THE QUALIFICATIONS FOR:

  • People working in the Digital Marketing sector.
  • Those who are entering this sector for the first time.
  • Those looking to up skill and develop their knowledge of Digital Marketing.
 

WHAT THE QUALIFICATIONS COVER:

  • Digital Marketing is the use of digital media to attract and engage with current and potential customers: online advertising, email marketing, and search engine optimisation. The rich data generated enables granular analysis of what has worked, demanding analytical and creative skills above those demanded in traditional marketing and advertising.
 

QUALIFICATIONS FRAMEWORK:

  • These qualifications form part of the Level 3 Advanced Apprenticeship in Social Media and Digital Marketing.
 

LEARNERS WILL PROGRESS INTO EMPLOYMENT OR TO:

  • Level 4 from IT and Marketing to Business and Digital Marketing.
  • Diploma of the Chartered Institute of Marketing.
  • Degree qualifications.
 
 

 LEVEL 3 DIPLOMA IN DIGITAL MARKETING 

 LEVEL 3 DIPLOMA IN DIGITAL MARKETING 

To achieve the Level 3 Diploma in Digital Marketing, you must achieve 74 credits overall.

UNIT SPECIFICATIONS:

  • 27 credits from mandatory units.
  • 14 credits from Optional Group A units.
  • 33 credits from the optional A and B units.
 

 MANDATORY UNITS 

UNIT REF
 		UNIT NO
 		UNIT TITLE
 		LEVEL  
 		CREDIT
 		GLH     
 
F/600/7799
 		207
 		Understanding the business environment.
 		2
 		2
 		16
 
F/502/8206
 		208
 		Understand legal, regulatory and ethical requirements in sales and a marketing.
 		2
 		2
 		15
 
T/502/4380
 		304
 		Using collaborative technologies.
 		3
 		6
 		45
 
T/502/9935
 

320
 

Principles of marketing and evaluation.
 		3
 		7
 		50
 
L/505/1584
 		321
 		Develop own professionalism.
 		3
 		4
 		29
 
R/505/1585
 		322
 		Digital marketing metrics and analytics.
 		3
 

6
 

39
 
   TOTAL
 		27
 		194
 
 

 OPTION GROUP A 

UNIT REF
 		UNIT NO
 		UNIT TITLE
 		LEVEL
 		CREDIT
 		GLH
 
J/503/9322
 		308
 		Principles of social media advertising and promotion.
 		3
 		6
 		34
 
Y/505/1586
 		323
 		Search engine marketing.
 		3
 		5
 		32
 
T/505/1587
 		324
 		Content marketing.
 		3
 		5
 		35
 
H/505/1588
 

325
 

Marketing on mobile devices.
 		3
 		5
 		27
 
K/505/1589
 		326
 		Online display advertising.
 		3
 		4
 		23
 
D/505/1590
 		327
 		Email marketing.
 		3
 

6
 

41
 
   TOTAL
 		31
 		192
 
 

 OPTION GROUP B 

UNIT REF
 		UNIT NO
 		UNIT TITLE
 		LEVEL
 		CREDIT
 		GLH
 
R/503/9324
 		301
 		 Principles of social media within a business.
 		3
 		6
 		42
 
M/503/9329
 		302
 		Principles of keywords & optimisation.
 		3
 		5
 		30
 
H/505/1591
 		329
 		Brand development.
 		3
 		5
 		30
 
   TOTAL
 		16
 		102
 
 
COURSE DURATION        
 		DAYS                                  
 		COURSE FEES                
 		DATES                                
 		DELIVERY METHOD       
 		 
38 weeks

 		Monday/Tuesday

 		£7500

 

1 Nov 2021-05 Aug 2022
10 Jan-30 Sept
4 Apr-16 Dec

Remote learning

 		 

 

 
 

 EMPLOYER? 

 EMPLOYER? 

We know from experience that 61% of employers state new recruits lack the basic employability skills needed to be productive at work. This is where we come in. We have embedded this fact in our teaching and learning systems that our learners know what employers are looking for.

Please get in touch with us on our Employer dedicated number to discuss our unique offering to London based businesses on:  020 3092 5226