WHAT IS DIGITAL MARKETING? 

 WHAT IS DIGITAL MARKETING? 

Internet is intertwined with everything we do today!

Digital marketing is the promotion of products and services over the Internet using digital devices.

Any marketing that uses electronic devices (digital tools) to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. (by Mailchimp).

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Traditional marketing on the other hand is the promotion of products and services using print media: newspaper, magazines, billboards, direct mail, and also may include radio and TV to deliver content to the audience.  Not only are these media on their way out, but their impact to the environment also makes them less attractive to today’s world of business.

 EMPLOYER? 

 EMPLOYER? 

The digital marketing education was developed with employer needs in mind. Each pathway offers professional marketing development which provides our learners with the strategic and tactical skills needed to meet the increasing demands of the marketing industry.

We know from experience that 61% of employers state new recruits lack the basic employability skills needed to be productive at work.

Please get in touch with us on our Employer dedicated number to discuss our unique offering to London based businesses on:  020 3092 5226